About Us

How Modern Mama began...


Seven and a half months ago, in Feb 2018 I had my first baby boy, Brody. It was the best thing to ever happen to me 💙

The first few weeks/months I practically lived in PJs. When I did wear 'normal' clothes it was a daily struggle finding something nice that I felt comfortable in, hid my new post-baby belly and, most importantly, allowed easy access for feeding. I hated getting ready to the point where I didn't want to go out anywhere. I just didn’t feel like me at all anymore and it was starting to really bring me down.

I have breastfed Brody since birth and that itself added a lot of stress to the question of 'what can I wear?'. For me it needed to be easy to feed in without everything on show. Being a first time mom, I didn’t have a clue. I thought I could only wear specific nursing tops! Admittedly, they are very easy to feed in but I struggled to find many in my style of clothing that I liked… I just felt so frumpy.

However, I finally began to see a light at the end of the tunnel. Over the last few months seeing and speaking to other moms I began to learn that there are actually a lot of 'normal' clothes that are easy to feed in! I have learnt little tricks & tips to feed Brody discreetly as I am a nervous public feeder.

It has made such a massive difference in how I feel about myself being able to wear clothes I would have worn in the past. I now get out and about a lot more, I feel happy, I have my identity back and best of all I know I can feed confidently wearing them.

So, I decided to create MODERN Mama💜 

I thought: ‘I can't be alone in feeling like this’… So, I took it upon myself to create a breast-feeding friendly shop. I have sourced a variety of breast-feeding friendly clothes that are up to date with the latest trends, all at affordable prices tried and tested on myself.

I think it is very important for us to feel happy and confident in ourselves and I really hope Modern Mama clothing can do that for you! 

All items are breast-feeding friendly, but anyone can enjoy Modern Mama clothing 😊

 Thank you for reading… happy shopping  👜

 Love Alice & Brody x 

Lets go shopping!

The Hottest Looks


Here at modern mama, we're committed to being your source for breastfeeding friendly items in the newest trends. Just like you, we keep our eyes on what the trend makers are wearing. Check out what we've found for you, and be sure to follow us on social media for our favorite looks. 

We love to hear from you


If you have questions about us, our products, or even shipping, get in touch! We are always looking to improve, so we would love to hear your thoughts and feedback on our items and what products you would like to see in the future :)